Milwaukee Boat Show

Demographics

Book Milwaukee First!

A Great Boat Show is all about bringing to the public the best of the entire Boating Lifestyle… and here in Milwaukee boating is a lifestyle.  Whether fishing or wakeboarding, cruising or wave hopping, there are not many areas with boating traditions as ingrained as in Wisconsin.  In boats owned per capita Wisconsin is #2 in the U.S.


Great Prospects!

  • 93%  Homeowners
  • 82%  Own a boat
  • 82%  Own a computer
  • 74%  Take an annual outdoor vacation
  • 67%  Household income over $80,000
  • 54%  Own a SUV
  • 80%  Married
  • 22%  Own a vacation home
 

Serious Customers!

  • 3 Hours - Average stay at the 2010 show
  • 23 Years - Average number of years lived in a boat-owning household  
  • 41 Days - Average number of days spent on the water per year
  • 31%  Expect to purchase a product or service like those at the show within the next 6 months!
 

Expo Center Facts

  • The Exposition Center at the Wisconsin State Fairgrounds is located in Milwaukee's western suburb of West Allis.
  • Easily accessible from I-94.
  • Wisconsin and northern Illinois population is very aware of how to reach the facility.
  • Parking is in abundance, a short walk to the front door. 
  • Hotels are a short drive away with special show rates.